Director X (Julien Lutz) walks you through the full creative process of music video production — from concept through to the final edit. This hands-on workshop covers ideation and concept development, managing a creative vision against budget and shoot restrictions, crew collaboration, talent direction, and the edit.
Read More →Get exclusive access to an immersive experience as Marwan Moussa builds a complete track from conception — live. Watch the creative decision-making behind commercially successful music unfold in real time, from the first idea to a finished record.
Read More →An intimate conversation and real-time orchestration session with one of Egypt’s most distinguished composers and conductors. Hany Farahat takes you inside his creative process — how music is imagined, built, and brought to life — bridging classical composition with contemporary music-making.
Read More →A practical deep-dive into the fundamentals of copyright, music rights, and revenue structures in the music industry. Entertainment lawyer Khaled Mitwally covers publishing rights, master rights, and performance rights — how copyright protects music, the difference between composition and sound recording rights, and how streaming, public performance, mechanical, and sync income works.
Read More →What does it take to craft a hit? In this intimate conversation, some of the region’s most influential music makers pull back the curtain on the creative process behind the Arab world’s biggest tracks. From production and songwriting to building artists and shaping sound, the panel brings together the talent working behind the scenes to […]
Read More →What does it take to build a DJ brand that truly stands out? This panel brings together influential voices across artist management, event production, digital marketing, and PR to unpack the strategies and creative vision behind building a lasting presence in the industry. From navigating the music landscape to leveraging social media and making the […]
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